Viewing entries tagged with 'advertising'
What is Brand.. Part 1
Who Should Read This Paper?
A brand is an intangible thing promising a tangible result. Because of this, the discussion about brand and branding, while lively, is often not objective. With so much conflicting information in the public arena, how do business owners make educated decisions about their brand?
Integrated online/offline campaigns
Offering better returns for the same investment, integrated online and offline marketing campaigns are becoming increasingly popular. Whilst it is well known that advertising through more than one medium will always produce better results, there is a new trend emerging.
Email Marketing, success by design
Email marketing is a cost-effective and powerful way to communicate with your contacts and increase potential leads and sales. To beat the competition, it is vital you know as much as possible about your customers and target them with relevant messages. Relating to your recipients' individual interests is instrumental to the success of your campaign.
Specialised SEO service delivers..
Paul Maietta at Fitzgerald Photo Imaging knew he had a good website but realised it wasn’t performing the way he wanted. With a goal to grow his business in a tough economy, he sought professional advice. What he got was much more than he originally expected.
